Playwise Privacy Policy

Effective date: September 25, 2025

Playwise (“we,” “us,” or “our”) operates the Playwise app and related services (the “Service”). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you use the Service. By using the Service, you agree to the collection and use of data in accordance with this policy.

1. Information We Collect

While using the Service, we may collect the following types of information:

1.1 Personal Information

You may be asked to provide certain personally identifiable information that can be used to contact or identify you. This information may include, but is not limited to:

• First name and last name
• Email address
• Phone number
• Mailing address (city, postal/ZIP code, province/state)
• Profile photo or avatar
• Demographic information (age, gender, preferences, interests)
• Other information you voluntarily provide (e.g. in surveys, forms, messages)

1.2 Usage Data

We automatically collect information about how the Service is accessed and used. This may include:

• Your device’s IP address
• Browser type and version or app version
• Pages or screens visited
• Time, date, and duration of your visits
• Unique device identifiers
• Diagnostic or error data
• Log files, performance metrics, usage statistics

1.3 Cookies and Tracking Technologies

We (and third-party service providers) use cookies, web beacons, tags, scripts, and similar tracking technologies to track activity on the Service and hold certain information. Examples include:

• Session Cookies — to operate the Service
• Preference Cookies — to remember your preferences
• Security Cookies — for security purposes
• Advertising Cookies — to deliver relevant ads

You can instruct your browser or device to refuse all or some cookies. However, limiting cookies may affect your ability to use certain parts of the Service.

2. How We Use Your Information

We use the collected information for a variety of purposes, including but not limited to:

• To provide, maintain, and improve our Service
• To notify you of changes to the Service
• To allow you to participate in interactive features
• To provide customer support
• To monitor usage of the Service
• To detect, prevent, and address technical issues
• To send you news, promotions, and marketing materials (if you opt in)
• To personalize content and advertising
• To conduct analytics and aggregated reporting

3. Legal Basis (for Users in the European Economic Area)

If you are in the EEA, we may process your Personal Data under one or more of the following legal bases:

• Performance of a contract
• Consent
• Our legitimate interests (provided your rights don’t override them)
• Compliance with legal obligations
• For payment processing

4. Retention of Data

We will retain your Personal Information only as long as needed for the purposes set out in this Privacy Policy. We may also retain Usage Data for internal analysis. In some cases, we may retain data longer if required by law or to resolve disputes or enforce our policies.

5. Data Transfers

Your information, including Personal Data, may be transferred to and processed in countries other than your own, which may have different data protection laws. When such transfers occur, we will put in place safeguards to protect your data in accordance with applicable law.

6. Disclosure of Data

We may disclose your Personal Data in the following situations:

• Business transactions (e.g. merger, acquisition, asset sale)
• Legal obligations (e.g. to law enforcement, court orders)
• To protect rights, property or safety
• To third-party service providers who assist us in delivering or improving the Service (under contractual obligations not to misuse or disclose the data)

7. Security

We implement technical and organizational measures to protect your data. For example:

• Encryption of data in transit and at rest
• Secure key management
• Access controls and restricted access
• Regular security assessments

However, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have rights regarding your personal data, including:

• The right to access, update, or delete your data
• The right to correct inaccurate or incomplete data
• The right to object to or restrict processing
• The right to data portability
• The right to withdraw consent at any time where applicable
• The right to lodge a complaint with a supervisory authority

To exercise any of these rights, please contact us. We may request proof of identity before fulfilling such requests.

9. Service Providers

We may use third-party companies for services such as analytics, payment processing, hosting, and advertising. These parties have access to your data only to perform specific tasks on our behalf and are obligated not to use it for other purposes.

Examples may include:

• Google Analytics (for usage tracking)
• Advertising networks (for ad targeting)
• Payment processors (for in-app purchases)

10. Advertising

We may partner with third-party advertising networks to show ads on the Service. These partners may use cookies and other tracking technologies to deliver targeted advertising. You may opt out of interest-based advertising via your device settings or using opt-out mechanisms provided by the networks.

11. Payments

If you make in-app purchases or subscribe to paid features, payment processing is handled by third-party payment providers. We do not store your full payment card information. Those providers are bound by their own privacy and security policies (e.g. PCI-DSS compliance).

12. Links to Other Apps / Sites

Our Service may contain links to third-party apps or websites not controlled by us. Once you leave our Service, we are not responsible for their privacy policies or practices. We encourage you to review the privacy statements of those third parties.

13. Children’s Privacy

The Service is not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware of such collection without verifiable parental consent, we will take steps to remove the data.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When changes are made, we will:

• Post the new policy on this page
• Indicate the effective date
• Provide notice (e.g. via email or prominent notice) before changes take effect

We encourage you to periodically review this page for updates.

15. Contact Us

If you have questions or concerns about this Privacy Policy or wish to exercise your data rights, you can contact us at: [email protected]

Page Last Updated: September 25, 2025